Innovation Manager Vacancy-Origin, Guinness, Lagos, Nigeria
The Job : innovation Manager, Guinness Nigeria.
Job Status: Full Time Job,
Location: Lagos, Nigeria.
This role will work on Orijin Ready to Drink (RTD) and Bitters and deliver the marketing and commercial aspects of this new Innovation.
Innovation is a fundamental driver of Nigeria’s growth agenda and its ability to break into new categories. This role will work closely with the brand, commercial and global teams to deliver a 5-year innovation pipeline for the business to ensure we win.
Key Deliverables / Success Measures
·Business Results – Volume, Turnover, Market Share, Key Equity parameters and CAAP.
Quality of Results – Delivery of individual work plan, Delivery of Brand Marketing Plan.
Leadership and Functional Responsibilities
Drives pace and agility through instinctively making the right marketing judgment decisions
Drives value commercially for Diageo and our customers:
Leads competition beating execution:
Able to grow self
Consistently deliver great performance
Purpose of Role
To champion & drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends
To ensure that brand plans are developed and executed based on the following:
Grounded on consumer knowledge and credible insights
In line with World class standards
Proactive & timely
Creates Strategies that Win
The Innovation Manager – Orijin supports the delivery of the short and medium term strategic goals of the brand to outperform the competition and deliver against equity targets.
Leads the development of a clear vision and simple strategy for the Brand
Leads competition-beating execution
Brilliant execution and high standards are a way of life
Drives fast implementation of big scalable ideas that can be – and are – executed brilliantly
Drives pace and agility through instinctively making the right marketing judgement decisions:
Pace and agility are valued over perfection
Brilliant execution of marketing activities that delight consumers and customers and build adoration for our brands
Partners brilliantly with agencies and cross functional teams to deliver breakthrough content and execution:
Initiates clear and creative ways of working with the right partners (including customers) in order to generate compelling solutions.
The role each partner and internal resources need to play to deliver success is clearly identified. Teams have well defined ways of working that empowers everyone to do their part brilliantly.
Graduate (minimum 2nd clas hons/equivalent). An MBA would be an added advantage.
5+ years Consumer marketing experience including:
How To Apply
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