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5 Mar 2018

Full-time Brand & Consumers Activator at Fan Milk Plc

Nigeria Job bucket Staff Lagos, Lagos, Nigeria

Job Description

Fan Milk Plc, is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well established and fast growing food processing industry offering wide range of products.

The Job : Brand & Consumers Activator

Job Status: Full Time Job,Graduate/Exp

Remuneration: Attractive,

Location: Nigeria

Job Profile

incipal Accountabilities
Consumer & Market Insight, Innovation & Promotions:

  • Contribute to Consumer Insights development, understanding the Market and Dynamics
  • Participate/contribute to the building of short, medium & long term brand strategy, Innovation, Renovation and new product development /launch processes
  • Support in data analysis of current market trends, market surveys and volume share, pricing and share in shop data
  • Contribute to the recommendation of clear consumers promotional guidelines based on consumers understanding and current market knowledge

Consumers Activation:

  • Drive flawless execution of all activations programs in line with the company’s strategy and approved Marketing Plan.
  • Prepare and share report of all activation programs with result and measuring KPIs set prior to each programs.
  • Prepare post activation analysis and activation evaluation with improvement propositions.
  • Work with the departmental team to ensure all promotional investments are properly reviewed and evaluated in line with Return on Investment calculations.
  • Work with the departmental team to recommend winning promotional propositions for the Brand(s), effectively communicating these to consumers and shoppers.
  • Consumer spend reporting and compliance with budget.
  • E-marketing/Digital – manage FanMilk’s social media profiles and presence.
  • Managing 3rd Parties, Other Stakeholders & Compliance
  • Identifying and engaging suitable agencies for activation programs
  • Managing 3rd party agencies for creative assignments
  • Managing FanMilk Internal contacts in delivering new products launches & other Innovation initiatives

The ideal candidate:

  • A Graduate with a minimum of  5 years Brand Management & Consumer Activation Experience
  • Strong interpersonal skills to build good working relationships across all functions and markets.
  • Strong flare for numbers and very analytical
  • Convincing Personality, good planner, self –starter and committed to results.
  • Flawless in Power point, Excel and good oral communications Skills
  • Commercial acumen, confident, enthusiastic and persuasive.
  • Attention to details/Good Project Management Skills

How To Apply

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Job Categories: Marketing Jobs In Nigeria. Job Types: Full-time. Job Tags: Brand & Consumers Activator jobs, Fan Milk Plc jobs, and naicom recruitment. Salaries: N100000 - N200000.


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